In 1974 a special edition of Mobilia magazine was dedicated to showcasing, as the title of the issue announced, "One Hundred Great Danish Designs!" The 100 featured products were chosen as "up-to-the-minute examples of Danish industry". "Each of these products," the magazine’s editorial explained, "in its own way and on its own terms combines reasonable proportions of economy, function and aesthetics."

Many of the 100 products were (and remain) very well known: Lego building bricks, Poul Henningsen's PH5 lamp, and chairs by Hans J Wegner, Arne Jacobsen, Verner Panton and Poul Kjaerholm, to name just a few. There were also some less famous designs, amongst which could be found Peter Avondoglio’s Contact lamp for Fog & Mørup (above) and (from top to bottom below) Louis Weisdorf's Turbo light for Lyfa, Henning Koppel's melamine jug for Torben Ørskov, Svend Suina's Blue Shark cutlery for Georg Jensen and Fog & Mørup's Semi by Claus Bonderup and Torsten Thorup.