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Hans Due (born 1941) trained as a graphic designer and worked in art direction and graphic design at a number of advertising and design companies before setting up his own company, Due Design A/S, in 1974. In 2005 he dedicated himself to working as a visual artist and set up a studio in Hørsholm in Denmark. Due's work has been included in numerous group and solo exhibitions worldwide since 1976 and he has won several prizes including one in 1974 for his Formel light designs for Fog & Mørup. His best known F&M design, however, remains the ufo-like Optima.