Optima white ufo pendant light by Hans Due for Fog & Mørup, early 1970s

Hans Due's ufo-like Optima lamp series was launched by Fog & Mørup in October 1972 in white, with yellow and brown editions following a year later. Denmark's national daily newspaper Ekstra Bladet wrote about the launch:

"Industrial designer Hans Due’s new lamp series Optima was launched yesterday at Fog & Mørup on Amagertorv. It consists of seven models: three pendant lamps, two floor lamps, a table lamp and a wall lamp... All models are painted white, with metal parts in matte chrome. An inner reflective screen on the pendant versions means the lamps provide even, glare-free lighting in both high-hanging and low-hanging situations. The lamps have aroused considerable international interest at several fairs, so that production is only now available to be presented to the Danish market." 

The Optima takes a standard Edison screw bulb max 60w and works particularly well with a crown silver bulb (not included). This example has a diameter of 50 cm and is generally in good condition but has extensive scuffing and multiple patches of paint loss to the outer edge of the main disc (see photos). The remnants of its Fog & Mørup label are visible inside the stem.